‘Longest Day’ raises awareness and funds to #EndAlz

(Image Courtesy: Alzheimer's Association)

RICHMOND, Va. (WRIC) — June 21 is the summer solstice, and the Alzheimer’s Association is using the day for its annual Longest Day fundraiser and awareness campaign.

“For a caregiver, every day feels like the longest day, so it’s a great play on words,” explains Jeff Baldwin, the Director of Communications and Marketing for the Alzheimer’s Association of Greater Richmond. “It’s a time for the community to honor a loved one who’s a caregiver or a loved one who had Alzheimer’s or is living with Alzheimer’s currently.”

Baldwin asks supporters to make a financial contribution to the programs the Alzheimer’s Association provides and look for ways to join the fight in the community.

“We need people to become educated to know what the truth is behind the disease and get involved and to help us break stigmas attached with Alzheimer’s,” says Baldwin.

Baldwin invites everyone to Go Purple on Wednesday, June 21, 2017 by wearing the color or change profile photos on social media to an image related to the campaign.

The Science Museum of Virginia is also observing the Longest Day with the Light RVA Purple event. It begins at 8:00 p.m. on June 21 at the museum located at 2500 West Broad Street in Richmond.

It will include the illumination of the Science Museum of Virginia building in purple.

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