Brawny Woman replaces iconic Brawny Man

Brawny Woman has replaced the Brawny Man for the month of March. / Brawny

(WRIC) — March is Women’s History Month.

Paper towel company Brawny is commemorating the month by replacing its iconic Brawny Man with the Brawny Woman.

The Brawny Woman is part of the #StrengthHasNoGender initiative, which was originally started by Georgia-Pacific, Brawny’s parent company.

brawnyThis is the initiative’s second year celebrating women in science, technology, engineering and mathematics.

Brawny Woman rolls are available in 8-roll packages all throughout March in Walmart stores nationwide.

Sales of the product will help fund a $75,000 donation to Girls Inc.’s SMART program, which encourages girls interested in STEM fields.

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