McDonald’s to offer fitness trackers in Happy Meals

COLUMBUS (WCMH) — McDonald’s locations across North America have begun serving a bit of physical encouragement with every Happy Meal.

The House of Ronald is bringing out the plastic “Step-it” wristbands as a part of a widespread promotion campaign to get kids active.

We should caution that these aren’t high-tech fitness trackers, like a Fitbit or Apple Watch.

The wristband is made of transparent plastic and features a single button that works to turn on and off the device and also reset the step count, Digital Times reports.

As far as how it tracks your steps, Mashable reports it uses simple movement to guess your approximate steps taken.

The bad? You won’t get an accurate step-count.

The good? It will hopefully encourage kids to get moving!

“Physical activity is important to everyone of all ages. We very much support children’s well-being,” said Michelle McIlmoyle, McDonald’s Canada senior marketing manager, in a press release. “Step-it is in line with McDonald’s general philosophy for Happy Meal toys, which is to make toys that encourage either physical or imagination-based play.”

There’s one other catch. Your classic Happy Meal containing a cheeseburger, kid’s fries, apple slices and a Minute Maid apple juice box contains about 510 calories.

The average adult male would have to walk 9,500 steps to burn off that meal, Runners World reports.

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