RICHMOND, Va. (WRIC) — Walk past The Veil Brewing Co. on a Tuesday at around noon and you’ll likely see a line forming. The doors won’t open for another four hours, but die-hard fans want to secure their spot.
That’s because Tuesdays get packed at the brewery. It’s the only day of the week — and place — customers can purchase cans of beer. And they often sell out.
“People are coming in from the Carolinas, DC Metro area, all over the state of Virginia,” said co-founder Dave Michelow.
This Tuesday, Isaiah Collins wasn’t far from the front of the line. He came from Roanoke on his motorcycle.
“I started requesting Tuesdays off just to make it out here for each release,” he said. “People are traveling for hours just to get it.”
Michelow says, at times, the line can get a few hundred deep.
“It’s an amazing sight to see,” said co-founder and head brewer Matt Tarpey.
Tarpey has worked with some of the best brewers in the world, including at Cantillon in Brussels.
“It’s just been exciting to see the smiles on people’s faces as they purchase their cans and get to drink the beer,” he said.
At The Veil Brewing, the focus is on “hop forward beers, high gravity and barrel aging, lagers, wild ales, and spontaneous fermentation.”
Tarpey says it’s the freshness that a lot of his customers desire.
The beers his team cans on Tuesdays are the ones that customers snap up and take home that same day. Other days, customers can only enjoy beer on draft in the tasting room.
“For us to be offering three-hour old cans, it doesn’t get any fresher than that,” he said.
Jonathan Carbo traveled longer than three hours to pick up his cans of “Crucial Taunt” and “IdontwanttoBU.”
“I love beer. [I’ve] been all over the country to breweries and this is one of the best I’ve been to,” said Jonathan Carbo, who visited from Southern Pines, N.C. “Danky, citrusy, hoppy — it’s perfect every time.”
The brewery posts on its social media accounts which brews will be available and how many each customer can claim.
“I bought four cases. I won’t say how much I spent,” said Joshua Stauffer.
Stauffer and his wife, Donna, traveled from Lancaster, Pa.
“We had heard about the brewery online from a couple different sources and heard that they’re making some good stuff, so we thought we’d come down and check it out,” he said. “We had an anniversary recently, so we thought we’d take a day trip.”
Though most of his customers are men, Tarpey says he hopes women also enjoy the environment he helped design in the tasting room.
“I wanted people to think, wow, I don’t really feel like I’m in a brewery. I wanted people to think, wow it doesn’t really feel like Richmond. I also wanted people to think, they actually thought of everything.”
Tarpey says he’s humbled by the excitement already buzzing around his brews.
“I just consider myself a passionate guy that’s just doing what he loves and hoping that people enjoy the product that we make here.”
Michelow says they hope to do 2,500 barrels in their first year.
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