TAMPA BAY, Fla. (WFLA) — What do you see in your Cheetos? The crunchy orange snack could win you an impressive pile of green money – thousands of dollars – if your Cheeto is picked as the most unique.
Cheetos is searching for the next Mona Lisa of Cheetos shapes to be a part of the official online Cheetos Museum celebrating all of the art to be found in a Cheetos bag.
Since its launch, the Cheetos Museum has already had over 15,000 Cheetos fans turned art curators submit the unique shapes they’ve found in their Cheetos bags.
The 10 best shapes will be featured in the ultimate official Cheetos art collection and be awarded a total of $150,000 in prize money.
“Cheetos are like clouds – each has a unique shape that comes to life with your imagination. Since their inception, Cheetos snacks have captivated consumers with their whimsical shapes and uncanny resemblances to landmarks, animals, objects and even deities,” said Jeannie Cho, vice president of marketing, Frito-Lay.
“We have seen people share, tell stories, and even sell them online,” Cho said. “Now we have an official Cheetos Museum to celebrate the creativity out there, and we want to fill it with your imagination!”
From May 31 through August 15, fans can submit a photo and the story of their one-of-a-kind Cheetos shape, whether it be the Eiffel Tower or Venus de Milo, at the online Cheetos Museum.
All submissions, from modern to impressionistic, will be judged weekly based on visual interest, buzzworthy and creativity. Ten weekly winners will be awarded a $10,000 prize and have their masterpieces immortalized in the online Cheetos Museum and in a real-life exhibit later this summer.
The Cheetos brand will then turn the voting over to America to determine the grand prize-winning shape from the four weekly winners with the highest scores. The fan whose submission has the most votes will be unveiled as the pièce de résistance of the Cheetos Museum exhibit and be awarded an additional $50,000 as the grand prize winner.
To see all of Chester’s cheesy art collection and to vote for your favorite pieces visit the Cheetos Museum.
Full Cheetos Museum Contest Rules and Regulations can be found here.