New H&M store opening at the Chesterfield Towne Center today

CHESTERFIELD COUNTY, Va. (WRIC) — A new H&M store will open at the Chesterfield Towne Center on Thursday.

“The new location will offer collections for ladies, men, young ladies and young men to separate ‘store within a store’ sections for accessories, lingerie, cosmetics, maternity and its plus-size line,” the company said in a press release about the opening. “The Chesterfield Towne Center location will also carry H&M’s children’s collection, from newborn to fourteen years.”

30 people were hired locally to staff the new store.

H&M has rolled out a global garment recycling programs that allows customers to help contribute. For each bag of donated clothing, customers will receive a voucher for 15 percent off their entire next purchase, H&M says.

To kick off the recycling program on opening day, customers who bring garments to be recycled before the store opens at noon will also have the chance to win H&M gift cards valued between $50 and $250 in addition to receiving the voucher.  The store will also offer the first 200 shoppers in line an H&M t-shirt and “Access to Fashion Pass,” valued from $10 to $300, “in addition to other opening offers and fun giveaways,” the company says.

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