Cereal lovers, rejoice! Your fantasy of a marshmallow-only cereal is finally becoming a reality.
General Mills announced Thursday their plans to give away 10 boxes of marshmallow-only Lucky Charms cereal as part of a new sweepstakes. The company said that the promotion was thought up after comments from fans who dreamed of an all-marshmallow version of the cereal.
“We wanted to have a little fun and connect with our fans. It needed to be easy and accessible for everyone to have a chance to win and celebrate what makes us, us – the marshmallows,” Lucky Charms associate marketing manager Amanda Hill told 8News affiliate WABC.
Tons of Lucky Charms fans have already been tweeting and sharing photos of themselves holding an imaginary box of the sweet cereal in hopes of winning the contest.