RICHMOND, Va. (WRIC) – On Wednesday, local radio station 103.7 PLAY got into the Christmas spirit – 79 days early. When listeners tuned in for the morning show, “Jingle Bell Rock” and “I’ll Be Home for Christmas” replaced the sounds of their usual hot adult contemporary format.
Morning show co-host Melissa Chase told 8News that there was a method to the madness.
“Richmond has had a tough year,” Chase explained. “A political scandal, parking issues during the UCI races, and we were almost hit by a hurricane.
“We thought we’d bring the cheer early this year. Everybody is nicer this time of year.”
Chase said the station has been bombarded with phone calls, emails, and messages on social media channels like Facebook, Twitter, and Snapchat.
“The city’s response has been a mixed bag,” Chase said. “But I think people are enjoying it.
“If you can’t carve up a jack-o-lantern to Christmas music, you are doing it wrong.
Needless to say, some folks were not very receptive.
Co-host Jack Lauterback’s take on how well Richmond received their early Christmas cheer was optimistic. And, he has a message for all of the Grinches out there.
“The response has been very positive. People are excited for the holidays. Sure, its 79 days early, but the heart wants what it wants,” he told 8News. “When people call in curse us, all I’m hearing is a cry for help. I want to reach through the phone and hold that person — while softly humming “silent night.”
So, we have to ask? Too early?