(MEDIA GENERAL) – It’s a marketing campaign aimed at our love for selfies, summer and self promotion. Lay’s has come up with a way for 10,000 people to get their picture on a bag of chips. The rest will receive a virtual bag to be shared with friends online.
It’s pretty simple. You have until July 4 to upload your picture to Lay’s web site . The site recommends you use 1000x1000px jpg or png. Give it a fun summer caption. And, wait.
Within 24-48 hours, you’ll receive an email to let you know if your photo was approved. You’ll also receive a digital copy of your custom bag.
If your photo is picked for a real bag, you’ll get it later this summer, according to Lay’s. The first 10,000 approved submissions will get real-life bags.
So, get ready to see lots of Lay’s bag in your Facebook feed.