RICHMOND, Va. (WRIC) — L.L. Bean is putting boots on the ground in Virginia.
This is the second L.L. Bean store in the Commonwealth. It’s scheduled to open later this year in November.
The new L.L.Bean store will be located at Short Pump Town Center. The 15,500 square-foot store will employ approximately 100 people. The store will open in the space currently occupied by the food court.
The store will sell active and casual apparel, footwear and outdoor lifestyle gear including hiking, fly-fishing, kayaking and winter gear and camping products. The store also will include L.L.Bean’s Outdoor Discovery Schools, which will offer demonstrations and clinics for activities like snowshoeing, kayaking and stand-up paddleboarding. Officials with L.L. Bean say that in 2014, over 130,000 people participated in these programs.
L.L.Bean says they made the decision to expand in the area because of its proximity to natural resources and opportunities for outdoor activities, as well as a population that enjoys being in the outdoors.
“It’s very exciting to open a store in Richmond, just a stone’s throw away from the James River and all of the other countless opportunities for outdoor recreation,” said Ken Kacere, senior vice-president and general manager of retail at L.L.Bean. “We’re looking forward to introducing our brand to the Richmond area and immersing ourselves in the Virginia community, culture and outdoor traditions.”
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