March madness brackets raise money for Alzheimer’s

RICHMOND, Va. (WRIC) — March Madness is here, and this year some VCU students guarantee that your bracket can be a winner.

The group Rams for Memory is behind a unique bracket challenge to raise money and awareness for the Alzheimer’s Association.

David Goldberg knows all too well how Alzheimer’s changes and takes lives.

“I was very close with my grandfather.  It took a while for me to accept that he had Alzheimer’s,” explains the third year medical student from Norfolk.  “It’s not just forgetting your keys, it’s not just forgetting someone’s name every so often.  It’s forgetting really how to do every day things.”

Goldberg’s grandfather passed away in 2010, and he has been committed to fighting the disease ever since.  This year Goldberg and undergraduate student Taylor Zadai spearheaded the bracket challenge.  It costs $10 to enter.

“Really, everybody does win in this situation.  Alzheimer’s is really underfunded.  This will send money to a very worthy cause, and it will get people excited,” Goldberg says.   “If we can get 2,600 people to donate $10, that’s $26,000 right there.”

Rams for Memory hopes to raise $26,000 because there are 26,000 people living with Alzheimer’s in this region of Virginia.

It’s not a traditional bracket because the winner does not get any money, but Goldberg says there is a much bigger prize.  Everyone who takes part helps patients and families just like his affected by this devastating disease.

“You can say well, here’s my good karma bracket. I’m donating my money to a good cause,” Goldberg says with a smile.

Goldberg adds that this March Madness fundraiser is also part of a contest sponsored by the Hilarity for Charity organization.  The founder, actor and comedian Seth Rogen, will visit the university that raises the most money for Alzheimer’s research.

Follow this link to learn more about the Rams for Memory bracket challenge and to sign up.

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